Illusionist and reality star Uri Geller has teamed up with Kellogg's to launch a personalised spoon campaign, which enables customers to design their own customised spoon.

The initiative encourages consumers to take a picture of themselves reflected on the back of a spoon and share it via social media with the hashtag #SpoonSelfie. Geller said 'I'm really excited to be a part of the Kellogg's project and hope everyone will pick up their free, personalised spoon to eat their favourite cereal with'.